How early it’s resolved. The plaintiff’s lawyer’s fees grow with every step: letter, complaint, motions, discovery. A case resolved at the letter stage usually costs less than one resolved after months of filings.
Which claims are in the complaint. Under the federal ADA, a private plaintiff can only ask a court to order the site fixed and to award attorney’s fees. Money damages come from the New York State and New York City human rights laws. A demand built on state and city claims usually asks for more.
How strong your defenses are. Some claims have real weaknesses. A plaintiff with no genuine plan to use your site may lack standing. A business with no physical store may have an argument that the ADA doesn’t reach its website, since courts disagree on that. A business outside New York may question whether it can be sued here at all. The stronger the defense, the lower the number.
The condition of your site. A site with a few fixable problems is a smaller case than one a screen reader can’t get through at all.
Who the plaintiff’s firm is. The firms that file most of these cases tend to follow patterns. A lawyer who has dealt with them knows what they usually accept.