Why Is Website Accessibility Important?
Your website must be accessible for a variety of reasons. Some of the most notable reasons that underlie the importance of website accessibility are as follows:
-You will gain new customers.
-You will improve your SEO ranking.
-You will lower your risk of receiving a discrimination lawsuit.
To understand these reasons and what they mean, we will go over each one.
Gaining New Customers Through Website Accessibility
A website that disabled people cannot use is more than just that: it’s the services you offer being denied to those who are disabled, thereby denying you a wealth of potentially lucrative business opportunities.
To ensure that anyone can make use of your services, your website must be accessible. And, when it is, anyone who is in need of your services – including those who are disabled – can purchase them.
The act of making your website accessible will allow you to gain new customers. But, if your website isn’t accessible, then a variety of potential customers will not be able to acquire your services.
Your SEO Ranking Will Improve
Every website is organized by a complex series of variables. Each one of these variables determines the ranking of a particular website, and this ranking, in turn, determines where your website shows up on a search engine.
Just as an example, someone may type in “carpet cleaning service New York City,” and, in doing so, they will find a series of websites within the first page of results.
Every single one of these websites is on this page due to the variables mentioned earlier. Your website can be on this page, too, but if it isn’t accessible to those who are disabled, then it might not be.
The act of making your website accessible will enhance your SEO ranking and make your website more visible to those who are in need of your services.
Lowering Your Risk Of Receiving A Discrimination Lawsuit
Every business must satisfy the standards outlined within the Americans with Disabilities Act. But, if a business does not meet these standards, it can be sued.
A discrimination lawsuit can and will affect your business. And if you have already received one, you must speak with a lawyer as soon as possible.
To ensure that you do not receive a discrimination lawsuit, you must make your website accessible. The best way to do this is to make sure your website is:
-Perceivable
-Operable
-Robust
-Understandable
A website that is all of these things – and, in turn, compatible with assistive technologies – is an accessible website that anyone can access.
You can, as a result of your accessible website, not be successfully sued for discrimination due to your website.