The cost of an ADA lawsuit can be significant, even for small businesses. In addition to legal fees, businesses may be required to pay damages to the Plaintiff and make changes to their website to become ADA-compliant. This can include hiring a web developer, purchasing assistive technologies, and conducting regular accessibility audits.
There have been several high-profile lawsuits involving ADA website compliance. In one case, a blind individual sued the website of a major retailer, alleging that the site was not compatible with his screen reader. The retailer settled the case for an undisclosed amount and agreed to make changes to its website to become ADA-compliant. In another case, a nonprofit organization was sued by an individual with hearing loss, who claimed that the organization’s website did not provide closed captions for its videos. The organization agreed to make changes to its website and pay damages to the Plaintiff.
Businesses may also face reputational damage and lost business as a result of negative publicity. In the Era of Tik Tok, Instagram, Facebook, etc., it only takes one post to suffer substantial reputational harm to their brand.